Katharina has published in PR Review, Journal of Communication Management, PRism Journal, Higher Education Research & Development and Asia Pacific Public Relations Journal, among others. Her research interests focus on (community) advocacy, civic engagement, diversity and employability.
Publications
Book chapters
Wolf, K. (2018). Clowning around: a critical analysis of the role of humor in activist-business engagement. In F. Maon, A. Lindgreen, J. Vanhamme, R. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business and Society Relationships (pp. 42-55). London: Routledge.. Pillai, K. V., Slutsky, P., Wolf, K., Duthler, G., & Stever, I. (2017). Companies’ Accountability in Sustainability: A Comparative Analysis of SDGs in Five Countries. In J. Servaes (Ed.), Sustainable Development Goals in the Asian Context (pp. 85-106). Singapore: Springer.
Wolf, K. 2014. Beyond the corporate lens: the use of humour in activist communication In L. Lievrouw (Ed.), Communication Yearbook: Challenging Communication Research (Vol. 38, pp. 91-105). New York: Peter Lang Publishing, Inc.
Journal articles - refereed
Wolf, K., & Archer, C. (in press). Public relations at the crossroads: the need to reclaim core public relations competencies in digital communication Journal of Communication Management.
Wolf, K. (2018). Power struggles: A sociological approach to activist communication. Public Relations Review, 44(2), 308-316.
Tombleson, B., & Wolf, K. (2017). Rethinking the Circuit of Culture: how participatory culture has transformed cross-cultural communication. Public Relations Review, 43(1), 14-25.
Wolf, K. (2016). Diversity in Australian Public Relations: an exploration of practitioner perspectives Asia Pacific Public Relations Journal, 17(2), 62-77. Available from https://novaojs.newcastle.edu.au/apprj/index.php/apprj/article/view/66 Wolf, K., & Archer, C. (2016). Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience. PRism, 13(1). Available from: http://www.prismjournal.org/fileadmin/13_1/Wolf_Archer_Teaching_strategic_communication_in_precarious_times.pdf Wolf, K. (2015). “Leniency and halo bias in industry-based assessments of student competencies: a critical, sector-based analysis”. Higher Education Research and Development, 34(5): 1045-1059. Online version available here
Wolf, K. and C. J. Archer. 2013. “Into the unknown: A critical reflection on a truly global learning experience”. Issues in Educational Research 23 (2): 299-315.
Wolf, K. and C. J. Archer. 2012. “Shifting online: an exploratory study into PR consultants' attitude towards new media.” PLATFORM: Journal of Media and Communication 4 (1): 91-103.
Wolf, K. 2010. “What's in it for me? - Re-discovering the 'client' in client-centered learning.” Asia Pacific Journal of Cooperative Education 11 (3): 115-124. Available at https://www.ijwil.org/files/APJCE_11_3_125_135.pdf
Wolf, K. 2010. “I wouldn’t have gone out there on my own?- a critical investigation of the benefits and pitfalls associated with compulsory industry placements.” Asia Pacific Public Relations Journal 11 (2): 63-78.
Wolf, K. 2010. “Bridging the distance: the use of blogs as reflective learning tools for placement students.” Higher Education Research and Development 29 (5): 589-602.
Wolf, K. 2010. “Fast Track Opportunities for High Achievers? A Comparative Investigation into Career Advancement Patterns for In-House and Consultancy Practitioners”. Journal of Promotion Management, 16 (1-2): 235-246.
De Bussy, N., and K. Wolf. 2009. "The state of Australian public relations: professionalisation and paradox." Public Relations Review 35 : 400-420.
Wolf, K., and N. Bussy. "Perceptions of professionalism: practitioner reflections on the state of Australian public relations." Asia Pacific Public Relations Journal 9 (2008): 4-16.
Wolf, K.. "PR career progression - the gap between traditional research and the UK industry's perception." Journal of Communication Management 10 (2006): 174-190.
Conference publications - refereed
Archer, C., Wolf, K., & Xu, E. (2018, 8-9 March). Friends, Likes, Fake Followers and Cash: The Impact of Social Media Influencers on the Ethical Practice of Public Relations. Paper presented at the Asia-Pacific Public Relations Research and Education Network (APPRREN): 2nd International Research Roundtable, Jakarta, Indonesia
Archer, C., & Wolf, K. (2017, 20th September). Coming of age in the digital era: An exploratory transnational study into Australian and Singaporean PR consultants’ attitude towards digital communication. Paper presented at the ASEAN Public Relations Conference, Bali, Indonesia.
Bridget Tombleson, Wolf, K., Gallant, L., Archer, C., & Desai, R. (2016). Teaching millennials social media online and/or IRL*: The challenge for public relations pedagogy. Paper presented at the BCN PR #6, Barcelona, Spain.
Tombleson, B., Wolf, K., Gallant, L., Archer, C., & Desai, R. (2016, July ). Teaching transmedia to millennials: A critical reflection on the embedding of transmedia skills in the communication curriculum. Paper presented at the Research and Development in Higher Education: The Shape of Higher Education, Fremantle, Western Australia. Available at: http://herdsa.org.au/research-and-development-higher-education-vol-39
Duthler, G., et al. (2016). Stakeholder's pressure towards measurability in CSR reporting: A crosscultural analysis of six Asian countries. Communicating with Power. I. C. A. (ICA). Fukuoka, Japan.
Duthler, G., Slutsky, P., Stever, I., Wolf, K., & Pillai, K. V. (2015). Companies’ accountability in sustainability: A comparative analysis of SDGs in five countries. Paper presented at the Communication/Culture and The Sustainable Development Goals (CCSDG): Challenges for a New Generation, UNISERV, Chiang Mai University, Thailand.
Wolf, K., & Pillai, K. V. (2015, 26-27 November). Enhancing student learning through international collaboration and a multilevel academic and industry assessment strategy: a critical reflection on the 2015 Global Communication Project (GlobCom) Paper presented at the 3rd International Higher Education Teaching and Learning Conference 2015, Miri, Sarawak, Malaysia.
Slutskiy, P., Duthler, G., Stever, I., Wolf, K., & Villai, K. (2015, November 05-06). Corporate Sustainability Reporting practices in six countries: A comparative analysis of companies in emerging versus developed markets. Paper presented at the 6th International Conference on Management Research (ICMR) Lahore, Pakistan.
Wolf, K., and C. J. Archer. 2013. “Managing Ambiguity: A Critical Reflection on a Truly Global Learning Experience.” Paper presented at Teaching and Learning Forum, Feb 7, 2012, Perth, Western Australia.
Wolf, K. 2012. “"Brooke has been an Absolute Angel" - Leniency and the Halo Effect in Industry Based Assessment of Student Competencies.” Paper presented at International Conference on Cooperative and Work-integrated Education, Jun 20, 2012, Istanbul, Turkey.
Wolf, K. 2011. “Activist communication: a critical reflection on an ethnographic research project.” Paper presented at Australian and New Zealand Communication Association Conference, Jul 5, 2011, Hamilton, New Zealand.
Archer, C. J., and K. Wolf. 2011. “Parenting in the media fast lane: the impact of new and traditional media on Australian mothers of young children.” Paper presented at Australian and New Zealand Communication Association Conference, Jul 5, 2011, Hamilton, New Zealand.
Wolf, K., and C. J. Archer. 2011. “Shifting online: an exploratory study into PR consultants' attitude towards new media.” Paper presented at Australian and New Zealand Communication Association Conference, Jul 5, 2011, Hamilton, New Zealand.
Wolf, K. 2011. “Activism and shifting identities in Western Australia.” Paper presented at International PR 2011 Conference, Jun 28, 2011, Barcelona, Spain.
Wolf, K. 2010. “"I wouldn’t have gone out there on my own? A critical investigation of the benefits and pitfalls associated with compulsory industry placements.” Paper presented at Public Relations Institute of Australia National Conference, Oct 25, 2010, Darwin, Northern Territory.
Wolf, K. (2010, 29th September- 1st October). Industry ready graduates for a global job market – a critical investigation of transnational education. Paper presented at the Work Integrated Learning – Responding to Challenges: Proceedings of the 2010 ACEN National Conference, Perth, Australia. Wolf, K. (2010, 29th September- 1st October). What's in it for me? – An investigation of the "WIIFM-Effect" for industry partners in client centred learning. Paper presented at the Work Integrated Learning – Responding to Challenges: Proceedings of the 2010 ACEN National Conference, Perth, Australia.
Wolf, K., and K. Yong. 2009. “Industry ready graduates for a global job market - A reflection on transnational education.” Paper presented at Curtin International Business Conference, Dec 10, 2009, Miri, Sarawak, Malaysia.
Wolf, K. 2009. “I really had absolutely NO IDEA what PR was about!!!!? -An insight into final year students’ perceptions of the communications industry.” Paper presented at Australian and New Zealand Marketing Academy Conference, Nov 30, 2009, Melbourne, Australia.
Wolf, K. 2009. “Competing for global attention: a case study into how a collective of largely unknown activist groups managed to shift the focus from one of the biggest international events to a minority cause.” Paper presented at BledCom, Jul 3, 2009, Lake Bled.
Wolf, K. 2008. “Blogging 101: the effectiveness of a reflective online journal as part of a final year placement unit.” Paper presented at Australian and New Zealand Marketing Academy Conference, Dec 1, 2008, Olympic Park, Sydney.
Wolf, K. 2008. “Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups.” Paper presented at Australian and New Zealand Marketing Academy Conference, Dec 1, 2008, Olympic Park, Sydney.
Wolf, K. 2008. “A blogging good time ? the use of blogs as a reflective learning and feedback tool for final year public relations students.” Paper presented at World Association for Cooperative Education - Australian Collaborative Education Network Asia Pacific Conference, Sep 30, 2008, Manly, Sydney.
Wolf, K. 2008. “A glimpse of the real world: an investigation into the perceived effectiveness of compulsory public relations internships from an industry and student perspective.” Paper presented at World Association for Cooperative Education - Australian Collaborative Education Network Asia Pacific Conference, Sep 30, 2008, Manly, Sydney.
Wolf, K. 2008. “In the real world: creating client-centred learning experiences for final year public relations students.” Paper presented at World Association for Cooperative Education - Australian Collaborative Education Network Asia Pacific Conference, Sep 30, 2008, Manly, Sydney.
Wolf, K. 2006. “PR Career Progression - Bridging the gap between traditional research and industry perception.” Paper presented at Australian and New Zealand Marketing Academy Conference 2006, Dec 4, 2006, Queensland University of Technology.
Wolf, K. 2005. “Influencing factors on career advancement in public relations: a comparative investigation into career prospects for in-house and consultancy practitioners.” In European Public Relations Education and Research Association Annual Congress, Nov 10, 2005, Lisbon: European Public Relations Education and Research Association.
Wolf, K. 2005. “PR career progression - the gap between traditional research and the industry’s perception.” In Alan Rawel Chartered Institute of Public Relations Academic Conference, Mar 21, 2005, University of Lincoln: Chartered Institute of Public Relations.
Selected Conference Publications - Other
Tombleson, B., Wolf, K., & Gallant, L. (2016). Transmedia storytelling: telling stories in public relations, from inception to the digital age. Paper presented at the Public Relations Institute of Australia National Research Symposium, Sydney.
Archer, C., & Wolf, K. (2016). Engaged and/or enraged: the perils of ‘innovative’ digital engagement around health issues. Paper presented at the Public Relations Institute of Australia National Research Symposium, Sydney.
Pillai, K. V., Wolf, K., & DeBussy, N. (2016). The State of Public Relations in Malaysia in 2016. Paper presented at the Public Relations Institute of Australia National Research Symposium, Sydney.
Wolf, K., & Archer, C. A. (2016). Cross-cultural skills for strategic communicators: first hand insights into a global learning experience. Paper presented at the Eight International Forum on Public Relations and Advertising (PRAD), Wellington, New Zealand.
Wolf, K., Tombleson, B., & Gallant, L. (2016). Preparing tomorrow's industry leaders: an approach to leadership skills in communications. Paper presented at the Teaching and Learning Forum 2016, Curtin University, Perth, Western Australia
Tombleson, B., Gallant, L., Wolf, K., Archer, C. A., & Desai, R. (2016). Teaching millennials in a transmedia environment: Embedding technology. Paper presented at the Teaching and Learning Forum 2016, Curtin University, Perth, Western Australia. Kingshott, R., & Wolf, K. (2015, 26-27 November). Aligning business curricula with industry needs: Insights into adopting a holistic approach to course reviews. Paper presented at the 3rd International Higher Education Teaching and Learning Conference 2015, Miri, Sarawak, Malaysia.
Wolf, K. (2015, 24th November). Diversity in Australian Public Relations: Communication in the Asian Century. Paper presented at the Public Relations Institute of Australia National Conference, Hobart.
Wolf, K., Archer, C., & Samuel, A. K. (2015, 10th July). Why the dark side might be seen as greener pastures: Rethinking identity and communication as journalists transition into public relations. Paper presented at the Australian and New Zealand Communication Association, Queenstown, New Zealand.
Deasai, R., Kao, K.-T., & Wolf, K. (2015, 8th July). Preventing HIV/AIDS: can web communication help? Paper presented at the Australian and New Zealand Communication Association, Queenstown, New Zealand.
Wolf, K., and S. Bolt. 2013. "Critical Friends: Reflections on a Peer Review Program." Paper presented at 2nd International Higher Education Teaching and Learning Conference, Dec 9-10, Miri, Sarawak, Malaysia.
Wolf, K., and C. J. Archer. 2013. "The Key to Productive Online Collaboration: Students' Perspective on Effective Teamwork Tools" 22nd Annual Teaching and Learning Forum, Perth, Western Australia: WAND.
Wolf, K. 2013. "Overcoming Communication Barriers: The Role of Humour in Social Activism" Australian and New Zealand Communication Association Conference, Perth, Western Australia,
Archer, C. J., and K. Wolf. 2013. "Internationalisation of the Public Relations Curriculum: The Challenges of Learning Using Global Networks" Australian and New Zealand Communication Association Conference, Perth, Western Australia,
Archer, C. J., and K. Wolf. 2013. "Guiding an Invisible Team: A First-Hand Insight into Virtual Leadership" 22nd Annual Teaching and Learning Forum, Perth, Western Australia: WAND.
Wolf, K. 2009. "“I Really Had Absolutely No Idea What PR Was About!!!!”–an Insight into Final Year Students’ Perceptions of the Communications Industry." In Australian and New Zealand Marketing Academy conference, Melbourne. Dewi Tojib.
Sison, M. D., & Wolf, K. (2018 ). Global Capabilities Framework - Australia Final Report.
Wolf, Katharina. “Recognising activist as expert issue communicators”, in Jaques, D. Issue and Crisis Management Exploring Issues, Crises, Risk and Reputation. (2014), pp. 116-117.
Wolf, Katharina. "PR in Practice", in Newsom, D., Turk, J & Kruckenberg, D. This is PR - The Realities of Public Relations. Tenth Edition (2010), p. 317.
Wolf, Katharina. “Welt der PR, PR der Welt – Teil 7: Australien”. Pressesprecher, Issue 10 (2005), pp. 38-40.
Wolf, Katharina. “Having a PR personality can be more important than the degree itself”. Behind the Spin, Issue 09 February 2005 (Education Issue), pp. 8-9.
She is a regular reviewer for several journals (e.g. Public Relations Inquiry, Journal of International Communication, Public Relations Review, Asia Pacific Public Relations Journal) and conferences (e.g. the Australian and and New Zealand Communication Association (ANZCA), the World PR Forum, the Public Relations Institute of Australia (PRIA) National Research Symposium, the Association for Education in Journalism and Mass Communication (AEJMC) - PR Division, and HERDSA).
Awards & Recognition
2017 ASEAN PR Conference in Bali, Indonesia Recognised with Dr Catherine Archer, Murdoch University, for top three paper ("Coming of age in the digital era: An exploratory trans-national study into Australian and Singaporean PR consultants' attitude towards digital communication") (20th September 2017). See story in Business Insider
2016 World Public Relations Forum in Toronto, Canada Honourable Mention for paper ("Rethinking the Circuit of Culture: how participatory culture has transformed cross-cultural communication") submitted with Bridget Tombleson(29th May 2016) 2005 European Public Relations Education and Research Association (EUPRERA) Jos Willems Award for best European Masters dissertation
2003 European Public Relations Education and Research Association (EUPREA) Laureate, Communications Challenge
Grants & Funding
Balser, T., Bennett, D., Murray, I., Lee, L., & Wolf, K. (2017). Understanding the relationship between teachers and student learning. Does teaching experience matter? (Vol. 16,100). Perth, WA: 2018 Curtin Learning and Teaching ‘Innovation Grant’.
Wolf, K. (2017) Humour and identity in community activism - an investigation of the Beeliar Wetlands protest. Curtin University, School of Marketing. $3,000.
Wolf, K. (2016) Levels of civic engagement in young voters in the lead up to the 2017 WA State Election. Curtin University, School of Marketing. $3,000.
Wolf, K.; Tombleson, B.; Gallant, L. (2015). Teaching Transmedia to digital native millennials: the challenge for public relations pedagogy. Curtin University, School of Marketing. $2,000.
Wolf, K. (2013). Cultural and ethnic diversity among Australian public relations practitioners. Curtin University, School of Marketing. $2,000.
Wolf, K. (2011). Threshold learning outcomes for the public relations discipline. Australian Learning and Teaching Council Project funding (as part of Professor Beverly Oliver's National Teaching Fellowship). $5,000. Wolf, K. (2011). Blended group learning within the context of an international PR unit. Curtin University eScholarship. $10,000.